Industry Shorts: Salford City, Pulseroll & The Pca
Salford City F.C. have teamed up with sponsor Health Assured, one of the UK’s leading EAP providers, to help raise awareness of men’s mental health with a new campaign – #NoSubstituteForTalking.
Featuring the 2021 first team squad, manager Gary Bowyer and owner Gary Neville, the #NoSubstituteForTalking campaign will launch at Salford City’s first match of the season on August 7th against Leyton Orient.
Health Assured has created a free download for men who are struggling with their mental health, to assist them with getting the help they need in a quick and confidential manner.
Recovery brand Pulseroll has announced a new partnership with Premier League outfit Burley, ahead of the new season.
Pulseroll – which recently announced two-time Heavyweight Champion Anthony Joshua to its Board of Directors – will provide its vibration massage devices to the club from next season.
Fans will have access to a 10% discount, which will be made available to supporters who are part of the club’s free-to-join Clarets+ membership scheme with products available via the club’s retail system.
The Professional Cricketers Association has formed a new advocacy group with a host of past and present England cricketers to address ongoing issues within the game.
Chaired by Daryl Mitchell, the group’s first meeting saw them discuss the MCC’s review of short pitch bowling, the issues surrounding taining facilities and payment structures for women’s domestic players, England’s ongoing COVID bubble policies, The Hundred, and IPL pay salaries for those not centrally contracted.
The players making up the group were Mitchell, England captains Eoin Morgan and Heather Knight, as well as Chris Jordan, Ryan ten Doeschate, Alex Hartley, Keaton Jennings, Amar Virdi, Charlotte Edwards, Darren Gough, Jamie Dalrymple and Alex Wharf.
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