Industry Shorts: Serie A, Strava, Arsenal

Players from Serie A teams will be allowed to go back to individual training from 4th May, with team training allowed to resume on 18th May, according to Italian Prime Minister Giuseppe Conte.

There was no indication from the country’s leader on when matches might resume or the season may be completed, but he did confirm that the government and the league will “evaluate if there are the conditions to allow the season to be completed,” once players are back to training.

Energy drink company TENZING has become the first brand to launch a product using the Strava fitness tracking app. 

More than 35,000 people have already signed up to take on the ‘TENZING Unleash Energy Challenge’ to receive exclusive pre-sale access to its new energy drink product prior to the official launch on 11th May.

For the next 2 weeks TENZING will host live workouts on its Instagram channel with fitness studios including Core Collective, Rowbots, Rathbone Boxing Gym, and Digme Fitness taking part.

Arsenal will reopen their London Colney training ground to allow players to take part in individual workouts in line with government regulations.

The club said: “Access will be limited, carefully managed and social distancing will be maintained. All Colney buildings remain closed. Players will travel alone, do their individual workout and return home.”

AC Milan has teamed up with online education platform MasterClass to offer fans free online classes during lockdown.

The partnership sees Milan fans given unlimited access to more than 80 courses with personalities in their respective fields hosting lessons, including Serena Williams on tennis, Steph Curry on basketball, Anna Wintour on creativity and leadership, Christina Aguilera on singing, Gordon Ramsay on cooking and Natalie Portman on acting.