Industry Shorts: Spurs, Formula E And NBA
VivoPower has been named as the Official Battery Technology Partner of Premier League outfit Tottenham Hotspur, as the club continues it’s push to be climate-positive.
The first-of-its-kind partnership forms part of Tottenham Hotspur’s wider aims to minimise the environmental impacts of its activities across all Club operations. A full-suite of sustainable energy solutions – including rooftop solar panels, battery storage, custom microgrid controls and electrical infrastructure – will be designed for the Club’s training centre.
Formula E and Discovery have extended their broadcast agreement, which will see the all-electric series continue to be shown across the 50 markets, both live and on-demand.
Discovery has screened Formula E since its inception in 2014, and the move continues it’s extensive motorsport portfolio that includes 24 Hours of Le Mans, the FIA World Touring Car Cup (WTCR), FIA European Rally Championship (ERC), the FIM Endurance World Championship (EWC) and Extreme E.
Hennessy, the world’s best-selling cognac, and the NBA have revealed a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.
The multiyear agreement, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship with the NBA and expands on the North American deal that was announced in February 2020.
The recruitment of 2,000 volunteers for the Rugby League World Cup 2021 has officially opened, officially dubbed ‘The Power Squad’.
At twenty-one venues across eighteen host towns The Power Squad will play a key role in the delivery of the six-week tournament with a range of roles, including transport, spectator services, accreditation, way-finding, media, content and broadcast support.
Former senior IMG executive Melissa Payne has been appointed Chief Executive Officer (Media) for two round-the-world sailing events, the Ocean Globe Race (OGR) and the Golden Globe Race (GGR).
Payne, who left IMG last year after 20 years, was previously Vice President, Head of Technical Services and also Head of Sailing/Nautical Sports at IMG Media. D
During her time at IMG, she worked on two America’s Cups, the World Match Racing Tour, Extreme Sailing Series, the Volvo Ocean Race and the H20 series.
HALO Hydration, an organic recovery drink, has agreed a long-term sponsorship and investment deal with Andy Murray, as the tennis star continues to grow his portfolio.
The brand will benefit from exposure and sponsorship opportunities as it continues to grow from inception in 2019.
Former Wales captain Sam Warburton, a two-time British and Irish Lion, has been revealed as a new ambassador for Canterbury – the Lions’ shirt manufacturer.
Ahead of the upcoming series with South Africa, Warburton will front the brand’s ‘Made From All’ campaign.
Sportradar has announced a new long-term data and audio-visual partnership with Australia’s professional semi-elite basketball league, NBL1. The deal will see the sports data and intelligence provider cover all national NBL1 Conferences for both men’s and women’s competitions. Sportradar was appointed after an open tender in which an unannounced number of other organisations – including Genius Sports – was involved.
