Industry Shorts: Sure, Icc, Sky Sports
Antiperspirant brand Sure – owned by Unilever – has unveiled two new partnerships with Premier League clubs, Southampton and Crystal Palace, on the back of existing partnerships with Manchester City, Chelsea, and a recently-announced deal with Wolves.
The new partnerships will see Sure become the Official Training Kit partner for both clubs, and will see it use its position in football to inspire people to move more at a time when physical and mental wellbeing plays a vital part in daily life.
The ICC has launched a Request For Proposals process in order to find a Marketing and PR Services Partner for the ICC Men’s T20 World Cup India 2021.
The agency partner will be tasked with creating, developing, and implementing an integrated marketing and PR campaign to drive global awareness of the event.
The closing date for proposals is 30th November 2020.
Sky Sports will make its Fight Night boxing event – which will feature a triple header of women’s bouts – free to all via a host of digital platforms.
The headline of the night is Irish star Katie Taylor’s lightweight title defence against Miriam Gutierrez on night which will also see Terri Harper and Rachel Ball in action.
The fights will be available to Sky Sports customers on Sky Sports Arena, but will also be made available to non-subscribers on the broadcaster’s YouTube and Facebook channels as well as on its website.
Sky says the move forms part of its commitment to women’s sport and its aim of making it more accessible by increasing its coverage and by strengthening its digital output.
UK-based PR and marketing agency Square in the Air has been appointed by the Jockey Club of Saudi Arabia to handle the international PR, activation and social media promotion of The Saudi Cup 2021 following a competitive pitch process.
The agency will provide a full international media relations service, as well as activation of content campaigns and social media channels for the race, which is billed as the world’s most valuable horse race – which includes a two-day meet and total prize money of more than £23 million.
Sports coaching organisation Lions Sports Academy and the England Rugby Sevens team have teamed up to offer free online training for children fit throughout lockdown.
The pair will work together in an attempt to fill the void left by the closure of sports clubs and venues with classes through Lions’ new online platform.
Parents will be able to sign their children up for interactive training sessions, which will take place on Mondays, Wednesdays and Fridays.
Fitness platform Peloton has announced a new multi-year partnership with Beyonce which will see the pair create a series of exercise classes ‘rooted in the celebration of music’.
The partnership will see the pair create workout experiences across a variety of different categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
The pair will also work to donate memberships to students at historically Black colleges and universities throughout the United States.
Little Mix star Jade Thirlwall has become a shareholder at South Shields FC, the non-league football club based in her home town.
Thirlwall was named honorary President in August and is one of 750 new shareholders as the club looks to move towards fan ownership. It has raised £280,000 so far, surpassing its initial target of £250,000.
