Industry Shorts: Uefa, Paris 2024, Etoro
UEFA has announced that Hankook Tire has renewed its long-standing partnership with the UEFA Europa League, as well as the new UEFA Europa Conference League.
The Global tire manufacturer has committed to its fourth consecutive sponsorship cycle, taking it up to 2024, and towards 10 years of partnership with UEFA after it joined in 2012.
During the long-standing partnership, Hankook has provided experiences for customers and fans, and is one of four UEFA Europa League and UEFA Europa Conference League Official Partners which have signed an agreement ahead of the 2021/22 season, which kicks off on 16 September.
The Paris 2024 Organising Committee, which will organise the next summer Olympic and Paralympic Games, has announced it will submit an official proposal to the Unicode Consortium requesting the addition of four Para sport emojis.
The initiative, which is supported by the IPC and the French National Paralympic Committee, as well as numerous Olympians and Paralympians, seeks to increase the representation and inclusion of people with disabilities through sport, and give para athletes the ‘visibility and recognition they deserve’.
A proposal for the addition of four Para sports – Blind Football, Para Athletics, Para Swimming and Wheelchair Tennis – will be submitted to the Unicode Consortium midway through the Tokyo 2020 Paralympic Games.
Investment platform eToro has added both Aston Villa and Newcastle United to its portfolio of Premier League sponsorships.
The multi-asset investment platform, founded in 2007, will use its rights to create an ‘extensive range’ of marketing opportunities including matchday LED boards, media backdrops, tickets and digital rights.
It adds the Premier League pair to existing partnerships with Southampton and Crystal Palace in the English top flight.
Luxury watch brand Hublot has announced a new partnership with number one tennis player Novak Djokovic.
The 20-time Grand Slam champion joins the likes of Pele, Kylian Mbappe, Usain Bolt, and Dustin Johnson on Hublot’s roster of sportspeople, with the announcement made just days before the start of the US Open.
London Marathon Events has enlisted Hollywood actor Minnie Driver and athletics legend Linford Christie to take part in its Children with Cancer UK Swim Serpentine event.
The mass participation event organiser will host the event on Saturday 18 September in Hyde Park’s iconic Serpentine lake, marking its return after the cancellation of the 2020 event due to the pandemic.
