Industry Shorts: Uefa, Tottenham, Harlequins

UEFA have confirmed the ticketing roadmap for the Women’s EURO 2022, set to be held in England, as well as setting out a legacy plan for the tournament to have a lasting impact across the country.
 
700,000 tickets will be available across the 10 venues in nine host cities, with organisers aiming to set a record attendance for a UEFA Women’s EURO fixture at the tournament’s opening game at Old Trafford before breaking it again at the final at Wembley.

Host cities will develop local strategies to make ‘transformational changes’ in their communities for women’s and girls football, which are designed to create a blueprint for the rest of the country and Europe. The legacy programme will deliver 500,000 new football opportunities to engage women and girls by 2024, resulting in 120,000 more girls playing in schools and clubs and 20,000 more women playing for fun and friendship by 2024. In addition, 300 newly FA-qualified female coaches will double the number currently involved across the host cities, with 350 new FA-qualified female referees officiating to ensure increased female participation in all areas of the game. 

Tottenham Hotspur and its Global Principal Partner AIA have donated use of the pitch at Tottenham Hotspur Stadium to two local hospitals who will compete in a staff football match on Monday 24th May. 

Mixed teams representing North Middlesex University Hospital and Whittington Hospital will take to the pitch wearing Spurs shirts, and will be coached by club legends Gary Mabbutt and Ossie Ardiles.

Both hospitals have received support from the club and its partners during the pandemic, with the Tottenham Hotspurs stadium housing the North Middlesex University Hospital’s Women’s Outpatient Services department in a bid to redirect pregnant women away from the hospital during the height of the COVID-19 outbreak. 

Harlequins has appointed Steve Morton as its new Chief Commercial Officer.

Morton joins Harlequins having spent the last eight years with Premier League side Wolverhampton Wanderers, most recently as its Head of Commercial.

He will begin his new role with the Gallagher Premiership club this week.

Red Bull Racing Honda has announced a new partnership with personal finance, bitcoin and investment platform Cash App, which will become the Formula 1 team’s Official Financial Education Partner. 

The partnership, which includes branding on both cars from this weekend’s Monaco Grand Prix, is designed to give fans more access to financial tools, including peer-to-peer money transactions.

The app allows customers to instantly send money to friends and family and also serves as a way to purchase stocks and bitcoin.

Australian technology company IXUP has acquired UK data company DataPOWA in a deal which lists the latter at £9.8 million.

The acquisition will allow IXUP to commercialise DataPOWA’s POWA index, as well as product integration and new product development opportunities.

The pair have had a technical collaboration in place in recent months, which has led to the development of the POWA index 2.0, and has recently secured its first commercial customer, North American football confederation Concacaf.

Hill+Knowlton Strategies (H+K) has won a brief with MANA Group, the entertainment company launched by former triathlete Chris McCormack.

H+K’s scope focuses on the brand’s Pho3nix Foundation, a non-profit organisation that aims to leverage sports to enhance the health and well-being of underprivileged children.

The Foundation’s Sub 7 Sub 8 challenge will see four renowned triathletes attempt to complete a full distance triathlon in under seven (men) or eight hours (women). The ‘Defy the Impossible’ campaign tells the real stories of the athletes and shares the power of chasing seemingly unachievable goals.

H+K’s remit includes raising the profile of the organisation and its flagship event with the public and among the sports community ahead of Spring 2022.

McLaren Racing have announced a new multi-year partnership with analytics automation company Alteryx, which will become an Official Partner of the McLaren Formula 1 team ahead of this weekend’s Monaco Grand Prix.

The Alteryx brand and ‘Alteryx Analytics’ will be represented on the McLaren F1 race cars and will also feature on the race suits of its drivers, as well as on the pit crew and across the team’s digital and social media platforms. 

The Alteryx analytics automation solution will bring analytics and data science capabilities to deliver new insights and intelligence for the team at speed.

Northampton Saints have announced the extension of their partnership with Spirit Hyundai, with the Northamptonshire dealership continuing as the Gallagher Premiership club’s Official Vehicle Supplier.

Having joined as an Official Partner in 2012, Spirit Hyundai provides vehicles for the Saints’ Community and Academy coaching teams and outreach programmes.

As part of the extension, Spirit Hyundai will provide Saints with a fleet of hybrid and electric vehicles from the end of this season onwards, aiming to reduce the club’s emissions and footprint.