Industry Shorts: Under Armour, Renault, Img…
Sportswear manufacturer Under Armour has unveiled up-and-coming motor-racing driver Mick Schumacher as a brand ambassador.
The 20-year-old Formula 2 rookie, who is the son of seven-time Formula 1 world champion Michael Schumacher, is the reigning Formula 3 champion.
Last week, ahead of the Bahrain Formula 1 Grand Prix, the German posted the second-fastest time on the track in a Ferrari on Tuesday before finishing with the sixth-fastest time in an Alfa Romeo the following day.
Schumacher will now train in Under Armour’s apparel for the remainder of the 2019 season, with the sportswear company having also announced a new product range, UA Rush, to coincide with the endorsement deal.
As part of the partnership, Schumacher will be able to use the facilities at Under Armour’s Center for Performance Innovation in Portland, known as UA PDX.
Schumacher joins a growing list of high-profile European Under Armour ambassadors, including British boxer Anthony Joshua, French judo great Teddy Riner, Austrian Alpine skier Marcel Hirscher and British taekwondo star Jade Jones.
The Renault Formula 1 team has renewed a long-running partnership with Matrix Fitness, the commercial brand of Johnson Health Tech.
The two parties have been partners since 2006, when Matrix started supplying the team with training and sports science equipment.
Under the new deal, the team’s drivers and pit crew will continue to be able to use Matrix equipment and technology at its purpose-built Human Performance Centre (HPC).
Matrix will also continue to provide equipment to the Renault Sport Academy, the centrepiece of the team’s development programme for young drivers.
IMG has signed a four-year deal with the Federación Panameña de Fútbol (FEPAFUT), football’s governing body in Panama, to distribute its media rights on an international basis.
The deal, which will run through to 2022, excludes Panama’s home market.
IMG will be responsible for selling rights to Panama’s qualifying matches for the 2022 FIFA World Cup in Qatar, as well as some home friendly matches, women’s national team matches and all Panamanian league matches.
The 2018 World Cup in Russia represented the first time that Panama had qualified for the tournament.
The Vitality London 10,000 has revealed the return of Sir Mo Farah, who will defend his title on Monday 27th May.
This year will be the 36-year-old’s seventh appearance in the race, which he has won five times in total, including 2010, when he set the course record of 27:44.
In 2019, a 17,000 participants are expected to run on the course, which passes iconic London landmarks such as Admiralty Arch, Nelson’s Column, St Paul’s Cathedral, Mansion House, the Bank of England, the Old Bailey, Somerset House, Big Ben, the Houses of Parliament and Westminster Abbey.
