Industry Shorts: Villa, Bush & Western Union
Premier League side Aston Villa have unveiled betting platform LT as new sleeve sponsor, as well as the club’s official betting partner.
Established in 2004, LT was the one of the first Asian companies to provide cash-based online gaming entertainment services and will feature on the left sleeve of Aston Villa playing shirts throughout the 2020/21 Premier League season.
According to multiple reports, Premier League Executive Director Bill Bush will step down after 15 years with the organisation.
Bush, widely considered to be the league’s second-in-command behind Richard Masters, was instrumental in the Premier League’s post-COVID return and his departure follows that of former Chairman Richard Scudamore in 2018. He will not leave immediately and will be part of the process to find his replacement.
Western Union has been revealed as the principal partner of Sky Sport’s coverage of the 2020 Indian Premier League, currently underway in a bio-secure bubble in the UAE.
The cross-border currency firm will be included on all broadcasts of the event, including live fixtures and highlight shows, up until the grand final on 10th November.
The Rugby League Family Priority Access Sale, which gives historic fans, previous ticket purchasers, volunteers and partners exclusive access to packages for the Rugby League World Cup 2021, has officially opened.
Those applicable to purchase tickets can do so until 1st October, with general sale to follow soon after.
iPro has signed the latest in a raft of agreements with English football clubs, this time landing as Official Hydration Drink and Wellness Partner of Oxford United.
The deal will run for the next three years, and comes after Blackpool FC agreed a similar partnership last week.
