Industry Shorts: Wales, Euro 2020, European Leagues
The Football Association of Wales has launched a poetry competition to celebrate the country’s qualification EURO 2020 qualification.
The competition, a continuation of the partnership between the FAW and Literature Wales, invites Welsh children from year six and under to submit poems on the theme of identity. The winners, in both Welsh and English, will receive a Wales football shirt and a framed version of their poem signed by the EURO 2020 squad.
The Association of European Professional Football Leagues (European Leagues) has announced that 16 leagues have extended their agreement with data partners Genius Sports, Sportradar and Stats Perform.
The association, which provides a voice for 36 professional football leagues in 29 countries, says that 16 of its leagues have agreed to continue their non-exclusive partnership with the data companies.
The non-exclusive agreements with each of the partners give the leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data, allowing them to offer the most accurate and reliable data services to their betting operator customers.
American Airlines has become the Official Airline Partner of Watford for the remainder of the 2019/20 Premier League season.
As part of the deal, the club’s content and match highlights will be available on the airline’s in-flight entertainment systems and magazine.
British Triathlon has announced Eisberg as its Official Event Hospitality Partner for 2020.
The alcohol-free wine producer has been a supporter of British Triathlon for the last two years, and will become an official partner for the first time. It will also provide its Sparkling Blanc product to be used at podium presentations during the year.
Tikiboo has announced Alzheimer’s Research UK as its new Charity Partner.
The activewear brand will launch an exclusive new collection for the charity which will boast a range of exercise vests, hoodies and leggings with the aim of encouraging people to reduce their risk of developing dementia by being physically active.
The collection takes inspiration from the charity’s campaign #SharetheOrange, designed to confront misconceptions around dementia, highlighting that the illness is caused by physical diseases, most commonly Alzheimers.
