Industry Shorts: West Brom, Rlwc2021, River Media Partners
Premier League side West Bromwich Albion have announced a new partnership with Monster Energy, which will see the club’s Walsall-based training ground renamed for the brand.
The facility will be renamed the ‘Monster HydroSport Training Ground’ and will see Monster HydroSport integrated throughout.
Tomasz Chadwick, Head of Partnerships at West Brom is a Sport Industry Nextgen Leader; applications for the 2021 cohort close in 11 days, find out more and apply here.
Rugby League World Cup 2021 (RLWC2021) has announced that 50p of every ticket bought for next year’s event will go to raise funds for its Official Charity Partner, Unicef UK.
Organisers say the partnership will ‘use the power of sport’ to raise awareness and funds for UNICEF’s work around the world as well as giving the tournament an impactful platform to help improve the economic and social wellbeing of children.
Sports media company River Media Partners (RMP) has appointed Alex Carr as Head of Global Partnerships.
Carr joins the group having previously led sponsorship teams across a range of sporting events in his role at IMG as Head of Strategic Partnerships within the motorsports division for Speedway World Championships, and across a number of other sporting properties including the Volvo Ocean Race and the FIM Speedway World Championships.
Carr will join the RMP executive team to spearhead partnerships including sponsorship acquisition and rights representations. READ MORE
Saul ‘Canelo’ Alvarez says he has exited his contract with global sports streaming service DAZN and promoter Golden Boy Productions, and has claimed he is now a free agent.
The Mexican boxer has been involved in a legal battle with the two organisations since filing a lawsuit in September on the basis of an alleged breach of contract.
Alvarez has claimed he will return to the ring again before the end of the year.
The MCC Foundation has appointed former West Indies fast bowler Michael Holding as a new Patron.
Since his retirement, Holding has worked as a commentator on Sky Sports’ cricket coverage and has become a powerful advocate for racial equality both in cricket and in the wider world.
British Cycling has announced the postponement of the 2021 HSBC UK | National Track Championships and HSBC UK | National Cyclo-Cross Championships.
The body says the move is in response to the introduction of new restrictions across Britain, which limit access to training venues and the ability to travel. It says that, because the ‘current likelihood’ is that the measures will continue into the new year, it is not possible to organise the events for their traditional slots within the year.
Meanwhile, the dates for the 24 races which will make up the provisional 2021 HSBC UK | National Road Series and HSBC UK | National Circuit Series have been announced.
Both the men’s and women’s calendars will begin with the Klondike Grand Prix, on Sunday 18th April, while both rounds of the HSBC UK | National Circuit Series will begin in Otley on Wednesday 30 June.
