Industry Shorts: Wolves, YouGov Sport, Paddy Power
Premier League side Wolves have partnered with Gulf Racing which will see the racing team’s Porsche 911 RSR GTE car kitted out in Wolves colours for the 24 Hours of Le Mans virtual race.
This year’s race will take place virtually on 13th and 14th June, with the traditional race rescheduled for September and for the first time, teams made up of a combination of professional drivers and esports racers will take part.
The driver line-up and car livery for the GR Wolves Racing team will be unveiled on Wolves’ social media channels.
YouGov Sport has launched a new tool to monitor public opinions around 40 British and European football sides and how sentiment changes each day.
The new FootballIndex tracker uses 16 separate metrics to monitor the opinions of the British public every day, revealing, for example, how Liverpool is now the UK’s favourite team, increasing their gap over Manchester United across the month of May. READ MORE
Paddy Power has enlisted stars from the world of golf ane beyond for the Paddy Power Golf Shootout event, taking place on Friday 5th June.
The event, which will see participants and a skeleton production crew tested beforehand, will feature professional golfers Tommy Fleetwood and Thomas Bjorn, as well as celebrity amateurs including Piers Morgan and Harry Kane.
The event will be held behind closed doors at the Centurion Club, in Hertfordshire, and will consist of a series of skills challenges, before culminating with what the betting brand says is a ‘unique’ golf format, the shootout. Coverage will be presented on Paddy Power’s social media channels, as well as on talkSPORT and Sky Sport News.
The 1851 Trust & INEOS TEAM UK have launched a new online portal to teach children STEM education based on Americas Cup challenge.
The sailing team’s Official Charity has opened up The Pupil Portal on its online platform STEM Crew, and has created free digital learning resources to allow students to continue their learning whilst studying at home.
The projects span areas from across the team’s America’s Cup challenge including human performance, design, the environment and technology.
