Industry Shorts: Women In Football, Strive Sponsorship
Women in Football has announced two new board members.
Monique Choudhuri, Managing Director, Career Path Training and Consultancy as well as a board member of Brentford FC, and Lisa Parfitt, Managing Director, ENGINE Sport & Brand Experience, have both been named to the board of the network for women working in professional football.
Speaking about her appointment, Lisa Parfitt said: “I’m incredibly proud and excited to join and support such an important organisation for the sports industry. The premise of the Women in Football #WhatIf campaign, that ENGINE Sport created, is that unless you are part of the solution you are part of the problem and this is my way of continuing to contribute to the progress of gender diversity in the sports industry. #WhatIf has been a gamechanger for Women in Football and has proved what good comes from the industry working together towards a common goal.”
Betting exchange Smarkets has expanded its partnership with Strive Sponsorship to include social media support for the brand’s newly-launched sportsbook, SBK.
Strive won a 16-agency pitch to run Smarkets Exchange’s Twitter and Facebook accounts, while the extension of the partnership will now see Strive create new social media channels for the SBK brand as well as supporting with additional digital content.
Avery Dennison, the supplier of the Premier League’s names, numbers and sleeve badges, has signed Bayern Munich and Borussia Dortmund to its portfolio for the next three seasons.
The retail branding company will provide names and numbers for the kits of both German clubs outside of Germany and has emphasised its focus on sustainability. The company says that by using water-based inks and laser-cutting systems, less plastic enters the branding process and 40% less waste is created.
