Industry Shorts: Women’s Tour Of Scotland, Brighton, Norwich, Socios.com
The Women’s Tour of Scotland cycling event has entered into a partnership with sports drink brand WOW Hydrate.
The partnership has been signed ahead of the Tour’s inaugural event from 9th-11th August. The deal follows partnerships with Deloitte and Scimitar.
The Women’s Tour of Scotland will start in Dundee and finish in Edinburgh. WOW Hydrate will form part of the Tour’s cycling festival in Holyrood Park for the final day of the race.
Brighton and Hove Albion has signed a three-year extension to its partnership with Nike.
The new deal begins with the 2019/20 season and will see Nike continue to supply playing and training kit for all of Brighton’s teams.
Nike has served as Brighton’s official technical supplier since 2014.
Brighton’s fellow Premier League club Norwich City has named Dafabet as its new shirt sponsor.
Dafabet has signed a three-year deal with the newly-promoted club and will benefit from significant branding on the City Stand at Norwich’s Carrow Road stadium.
Financial terms of the deal were not disclosed but Norwich confirmed the agreement marks a record for the club.
The Socios.com mobile app has signed a multi-year partnership with OG, which becomes the first esports team to be tokenised through the platform.
OG Fan Tokens will allow fans to compete in once-in-a-lifetime experiences, earn rewards and take part in team-delegated binding and non-binding polls. The tokens can be bought, earned or hunted through the app, which also gives fans exclusive access to merchandise, games and leaderboards.
Socios.com holds existing partnerships with football clubs Paris Saint-Germain, Juventus and West Ham United.
AFL Aussie rules has partnered with Google Australia for the 2019 season.
Under the agreement, three new AFL voting categories will be introduced via Google Search. Fans will be able to vote on the Friday Night Best on Ground and Player of the Round for the remainder of the 2019 Premiership season, and during the end-of-season Fan Awards.
The AFL’s General Manager of Commercial, Kylie Rogers, said the agreement will help the league connect with new audiences as well as existing fans.
