Industry Shorts: Zwift, British Rowing, Edgbaston
The Zwift Tour for All Professional Exhibition Race Series, a month-long charity fundraising initiative led by the online cycling platform, reached a broadcast audience of 1.9 million on Eurosport and raised $305,000 for charity.
126 top professional cyclists, runners, and triathletes, participated in the virtual cycling series which supported Doctors Without Borders / Médecins Sans Frontieres (MSF) in their response to the coronavirus pandemic.
Live action from the Tour was broadcast globally on Eurosport and the Global Cycling Network (GCN) 1.9 million watched on Eurosport, with further viewers around the globe streaming the series on the GCN app.
British Rowing has launched a new Young Rowing Writers Competition in association with its partner Mizuno and the Junior Rowing News.
The competition seeks to identify young writing talent and offer them an opportunity to win the chance to interview some of the GB Rowing Team’s top stars.
A judging panel for the initiative will feature GB rowing stars past and present including James Cracknell and Fiona Gammond, as well as BBC Five Live journalist Katie Smith, Junior Rowing News Commissioning Editor William Tyrrell, and British Rowing’s Head of Marketing and Communications, Rich Stock.
Edgbaston Stadium has entered into a new four-year partnership with Sporting Pay, which it says will enhance its customer experience and further its quest to become the ‘greenest cricket Club and venue’ in the UK.
The new partnership will see a new Electronic Point of Sale system implemented for contactless payments at bars, kiosks and in hospitality suites to support match day and conference and banqueting operations.
StreamAMG has unveiled its new brand identity which it says is designed to better reflect the company’s status as a disruptive player in OTT, as well as its expanded value proposition developed over recent years.
The company says its new logo unifies ‘stylised shapes of streaming’, such as the TV screen, the mobile screen and the pixel, into a single ‘S’, designed to represent how the StreamAMG’s technology and platforms combine to deliver to audiences.
In addition, ‘Stream’ has been made more prominent as the core function of the company’s products and solutions.
