Ineos Grenadiers Agrees Nutrition Deal Ahead Of Tour De France 2023
Science in Sport (SiS) has extended its relationship with British professional cycling team INEOS Grenadiers until 2026.
Under terms of the renewal, first agreed in 2015, SiS will supply the UCI WorldTeam team with endurance nutrition products. Additionally, SiS will continue to embed two nutritionists within the team-year round.
According to a statement, as part of the new agreement, SiS has committed to a three-year PhD study at Liverpool John Moores University that will be ‘dedicated to research into the specific performance challenges of INEOS Grenadiers, including a variety of focuses distinct to the needs of endurance cyclists.’
The announcement arrives days before the start of the Tour de France 2023, where the team’s eight-man squad – which includes returning Tour de France 202 champion Egan Bernal, back-up leader Daniel Martinez and rising star Tom Pidcock – will compete for stage wins and the race’s yellow jersey.
Stephen Moon, CEO of Science in Sport PLC, said, “At the core of Science in Sport is a philosophy of gaining deep elite insight, and this leading to the development of products to meet the needs of world-class athletes. Our longstanding relationship with INEOS Grenadiers has been the flagship of this approach. We have contributed to many of the great performances by INEOS Grenadiers over the years, and the partnership has led to the introduction of several products which our customers now use on a daily basis.
I am delighted to see our partnership with the most successful team in World Tour cycling history renewed for another three years. The unparalleled Science in Sport model of embedding expertise in partner teams, together with the INEOS Grenadiers relentless drive to improve every detail of their performance, creates a perfect environment to deliver the best endurance nutrition products in the world.”
Rod Ellingworth, Deputy Team Principal of INEOS Grenadiers, added, “The team’s long-standing partnership with SiS has been instrumental in delivering our riders the most scientifically advanced nutrition solutions in the sport. Our integrated, single team approach means we can deliver individualised products to specific bike riders quickly – while simultaneously pursuing longer term strategic R&D projects.
“In Stephen, James and the team at SiS we know the passion they have for our organisation and the level of care and attention to detail that goes into delivering the very best for our athletes.
“The SiS products are second to none, but it’s the pursuit of genuinely scientific, performance focused solutions that really distinguishes this partnership – which we’re delighted to extend for another three seasons.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
