ineos Grenadiers Joins Sungod Sport Roster
The INEOS Grenadiers World Tour cycling team has announced a partnership with performance eyewear brand SunGod.
The British brand becomes the Grenadiers’ long-term performance eyewear partner, commencing in 2023.
This new collaboration will see SunGod supply the British professional cycling team – which counts Tom Pidcock, Geraint Thomas and Adam Yates on its roster – with eyewear for both its elite road cycling and off-road racing programmes.
The move marks SunGod’s entrance to the men’s UCI WorldTour for the first time, where the Grenadiers have won seven of the last 11 editions of the Tour de France.
The Grenadiers will join SunGod’s growing sports sponsorship roster which currently includes McLaren F1, America’s Cup sailing team INEOS Britannia and England Rugby.
Rod Ellingworth, Deputy Team Principal of INEOS Grenadiers, said, “INEOS Grenadiers is a performance-led team so we pride ourselves on working with the most forward-thinking, agile and performance-driven partners – that’s why we’ve chosen SunGod as our new, long-term eyewear partner.
“Their product quality and commitment to continuously raising the industry bar is excellent and we’re really excited by the pipeline of innovative products we will develop together. We’re delighted to welcome SunGod to the team and look forward to showcasing their products at the highest level of competitive cycling.”
Ali Watkiss, CEO and Co-Founder of SunGod said, “Securing the support of the Grenadiers in our mission to See Better is a statement of SunGod’s deep-rooted ambition to challenge and change our industry for the better. We’re deeply honoured that the team have chosen to put their trust in us and feel proud to become a part of the Grenadiers’ phenomenal place in the history of this great sport.”
