Infiniti Signs Vettel As Ambassador
Formula One world champion Sebastian Vettel is set to become the first global brand ambassador for the Japanese luxury car manufacturer Infiniti.
The commercial deal sees this season’s outright leader of the drivers championship promote the brand as the face of Infiniti’s new campaign.
The new deal comes two months after the car manufacturer announced a major partnership with the Red Bull Racing team for the 2011 Formula One season.
Vettel is a member of the Red Bull Racing Team and drives an RB7, part of the Infiniti range, as does team member Mark Webber.
Simon Sproule, chief vice-president, global marketing communications, Nissan Motor Company, said: ‘Red Bull Racing have demonstrated over the course of their short history in F1 that they are a great challenger brand, unafraid of taking their own approach to creating a winning team’.
‘At the core of this emergence has been the inspired performance of Sebastian Vettel. As we developed the partnership with the team, so it was a natural progression to also work more closely with Sebastian, and today we formally welcome him to the Infiniti team’.
Vettel, who is also a brand ambassador for Tag Heuer, recently signed a new contract with Red Bull to tie-up the F1 champion until the end of the 2014 season.
The global Infiniti F1 programme has been developed and managed by PRISM, the sponsorship agency.
