Infosys And Formula E Announce Strategic Partnership

Indian information technology company Infosys has signed as the new digital innovation partner of Formula E.

The new three-year deal is set to enhance in-race insights, fan engagement and sustainability reporting and tracking across throughout the electric racing championship.

According to a statement, the strategic partnership will focus on fan growth, technology innovation and continued environmental stewardship.

‘Creating a new Fan Customer Data Platform: With the aim of engaging 500 million fans by 2030, Infosys will help build an AI-powered Fan Customer Data Platform for Formula E to unlock deep fan engagement and personalization opportunities, allowing Formula E to better serve its growing global fan base.

In-race insights and Driver Statistics: Leveraging Infosys Topaz, an AI-first suite of offerings using generative AI technologies, the collaboration aims to provide real-time insights and real time driver statistics during races, enhancing the overall viewing experience for fans.

An enhanced sustainability data management tool: With the objective of playing a pivotal role in supporting Formula E’s carbon reduction target of 45% by 2030, Infosys will work to transform the sport’s carbon reporting capabilities by using AI to improve accuracy, reliability, and traceability of data collection, and setting new standards in sustainability assessments for the championship.’

Formula E is currently in its tenth season and will conclude on 21st July with the Hankook London E-Prix at ExCeL London.

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