Ing To Run Global F1 Ad Campaign

ING is launching its first ever global advertising campaign – a marketing push
that will leverage its multi-million pound investment in Formula One through its
title sponsorship of this weekend’s Australian Grand Prix and the Renault F1
team.

The campaign, which launches this weekend running through until the Brazilian
Grand Prix on 21st October, will centralise around a TV advert of 15-40 second
spots to air in 30 countries globally.

The TV work, airing both on those national TV stations broadcasting Grand
Prix races and via international broadcast media, will be supported by a print
media roll-out in key global business publications, and an online presence in
leading news, online print and F1 portals.

Developed by German advertising agency kempertrautmann, the campaign explores
the similarities between the ING Renault F1 team and ING’s Banking, Insurance
and Asset Management businesses, focusing on the concept that behind the F1
driver – and ING customer – is a team of professionals who provide continuous
support and advice to help them succeed.