Ing Will Continue As F1 Sponsor

Renault F1’s title sponsor, ING, has announced that it will continue its three-year contract, despite its recent €10bn bailout by the Dutch government.

The Amsterdam-based bank is committed to the deal until the end of next year, and its financial difficulties have not resulted in cutting the partnership short.

Isabelle Conner, head of F1 marketing, claimed that the sponsorship will help ING, rather than hinder it, saying that it is a ‘revenue generator’ and a ‘growth driver’ for both the motorsport governing body and the bank.

ING is also the title sponsor of the Australian, Belgian and Hungarian Grands Prix and a highly active advertiser at other events.