Intel Signs Barca Shirt Deal With A Difference
FC Barcelona has announced a new deal with Intel that will see the chipmaker’s logo appear on the inside of players’ shirts, in a position that could see the logo revealed if players were to lift their shirts to celebrate scoring a goal.
As the club’s official technology partner and worldwide sponsor, Intel will help Barcelona to improve the spectator experience at their 98,787 seat Camp Nou stadium via the introduction of new technology.
The shirt, graced with the new logo, will make its debut on Saturday during the La Liga match at home to Villarreal.
Intel, who will also provide technology to the players and coaching staff, has reportedly paid $25m (£15m) for the deal, according Forbes magazine.
Barcelona club president Sandro Rosell commented: ‘We are both trendsetters in our fields, and I am convinced that the collaboration that we are starting today will be very important. It will mean much more than a financial sponsorship deal, as it will also help us to become one of the most technologically advanced clubs in the world.’
Chief marketing officer at Intel, Deborah Conrad, said she chose Barcelona as it had an active social media community and hundreds of millions of fans globally.
‘We did not want to put the players under any obligation to show the logo a specific number of times but we do know that such goal celebrations are a big part of the culture of the sport.’
