Inter Milan Appoints Claire Lewis As Md

FC Internazionale has appointed Claire Lewis to the team as marketing director, joining from Apple.  

Having previously worked at MTV Networks Europe and EMI Music, Claire has spent the last seven years at iTunes as an expert in brand development and integration.

Hired by Apple in 2007 prior to the iPhone and App Store launch, Lewis has led the international brand expansion for the iTunes Festival which has grown to be one of the most recognised music events in the world, featuring global superstars and an innovative content distribution strategy.

Lewis will now be charged with increasing the number of Nerazzurri fans across the globe, and will lead FC Internazionale efforts to expand its presence in markets around the world.

‘We’re really proud to have Claire on board,’ commented CEO Michael Bolingbroke. ‘She will play a key role in a vital sector of our core business and develop the Inter brand on a global level. I’m sure that Claire will be able to transpose her experience from a global, elite business like Appleto the footballing elite.’

Lewis added: ‘I’m thrilled to be joining Inter at this exciting time with the opportunities and challenges ahead. It’s an honour to be part of such a prestigious club with great history. I will bring my experience and dedication to the team and really look forward to working with my new colleagues.’

Claire was appointed an ambassador by the English Football Association in 2008 for Women’s and Girls’ football, is a trustee of the Women’s Sport and Fitness Foundation and during the 2012 Olympic Games in London she worked for the Italian delegation.

She has been a regular contributor to BBC London sports programming for ten years and speaks English, Italian and French.