International Tennis Federation to rebrand as World Tennis

The International Tennis Federation (ITF) has confirmed it will change its name to World Tennis from 2026.

The decision was approved at the organisation’s annual general meeting following a vote by its member national associations. The rebrand aims to create a clearer and more globally consistent identity for the sport’s governing body, aligning it with naming conventions used by other international sports federations.

Founded in 1913 as the International Lawn Tennis Federation, the organisation adopted its current name in 1977. It continues to oversee the governance and development of tennis worldwide, including the Davis Cup, the Billie Jean King Cup and the administration of the sport’s global rules.

“The change will provide a clearer identity that is more relevant to players, fans, partners and tennis stakeholders around the world, and brings the brand in line with a majority of sport’s most prominent global governing bodies,” the ITF said in a statement.

David Haggerty, ITF president, said, “World Tennis better reflects who we are today; the global governing body and guardian of tennis, working hard with our members to deliver tennis for life.”