Intersport has struck a deal with UEFA to become the official sports shop for
licensed products for the 2008 European Championships.
The agreement covers 20 European countries, including the two host countries
of Austria and Switzerland, and also major footballing markets such as France
and Germany. In addition Intersport will handle the sales of licensed products
at the eight Euro 2008 stadia in Austria and Switzerland.
As the first official retailer for licensed products, Intersport will offer
products in 800 stores across Europe and each store will have a dedicated area
for selling the licensed products range.
The first product range will be available in the eight host cities from June
2007 onwards and in some 100 stores across hosts Austria and Switzerland later
in 2007.
Warner Bros. Consumer Products holds the UEFA contract to produce licensed
Euro 2008 goods.