IOC Adds Intel Partnership

The International Olympic Committee (IOC) and Intel have announced a long-term technology partnership.

Intel will join The Olympic Partner (TOP) worldwide sponsorship programme, becoming a worldwide TOP Partner through 2024. As a worldwide partner, Intel will work with the IOC to reimagine the future of the Olympic Games with new levels of fan interaction.

Thomas Bach, president of the IOC, said: “As a result of Olympic Agenda 2020, the IOC is forging ground-breaking partnerships. Intel is a world-leader in its field and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology. The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect. Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.

“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympics Games experience for fans around the world,”

Brian Krzanich, Intel CEO said. “Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage”.

Tsunekazu Takeda, the IOC’s marketing commission chair, said: “Our strategic partnership with Intel is a clear demonstration of the enduring appeal of the Olympic Games and the trust the world’s leading companies have in the Olympic Movement. The Olympic Movement is looking forward to working with Intel to achieve its vision of building a better world through sport.”