IOC Hires First Ever Director Of Digital Engagement

The IOC has appointed Christopher Carroll as its first ever Director of Digital Engagement.

The newly-created role will be a part of the senior leadership team at the IOC and will see Carroll take charge of digital fan engagement in the lead-up to Tokyo 2020 and in between future games.

Working closely with the Olympic Channel to engage digitally with fans, the role will oversee the management of a revamped website and app, which have already been provided to the Organising Committee by the IOC and the Olympic Channel, as well as strengthening the organisation’s digital marketing offering.

Carroll joins up with the IOC from Amsterdam-based 90/24 Media, where he was Managing Partner and Chief Commercial Officer, having worked in marketing and communications positions for brands like Under Armour, Heineken International and Coca-Cola.  

Director General, IOC, Christophe De Kepper said: “I welcome Christopher Carroll to the IOC. He will help us to further strengthen our digital fan engagement during and between the Olympic Games. The IOC will use this opportunity to develop a new communications structure, with clear roles and responsibilities in the different fields of communication.”