IOC Sets Olympic Channel Launch Date
The International Olympic Committee (IOC) has announced the launch date for its new media destination, the Olympic Channel, which will kick off from Sunday 21st August, after the Closing Ceremony of the Rio Olympic Games 2016.
The new Olympic Channel platform will be available worldwide via a mobile app for Android and iOS devices and at olympicchannel.com, providing year-round coverage of Olympic sports.
In addition, athletes and fans can follow the Olympic Channel on its newly launched social media handles and sign up for Olympic Channel updates.
With the goal of providing a new way to engage young people, fans and new audiences, the Olympic Channel is a free platform that will present original programming, live sports events, news and highlights offering additional exposure for sports and athletes all year round.
Designed for a global audience, the Olympic Channel digital platform will showcase content from around the world, and will initially be offered in English. Additional features at launch will include content as video on demand, as well as individual sport pages.
The Olympic Channel includes an option to register for a more personalised experience, where users can follow their favourite athletes, teams, sports and countries to receive an individually-tailored content selection.
IOC president Thomas Bach said: “The launch of the Olympic Channel on 21st August is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round. Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.”
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