Ipc And Allianz Enlist Livewire For New Series
The International Paralympic Committee (IPC) and long-standing partner Allianz have enlisted content agency LiveWire Sport as the pair celebrate the build-up to the rescheduled Tokyo 2020 Games.
Allianz will support the IPC as it launches its first ever podcast, ‘A Winning Mindset: Lessons From The Paralympics’, covering not only sport, but also a range of educational, confidence and self-improvement themes.
Produced by content agency LiveWire Sport, which has worked with the IPC since 2018 and whose history in para sport stretches back to London 2012, through its partnership with Channel 4, the series’ first two athletes will be two-time 100m champion Jonnie Peacock and the USA’s eight-time Paralympic champion Tatyana McFadden. Both athletes are also stars of the Rising Phoenix, the new Netflix film about the Paralympic Games.
“We wanted to make a podcast that moves beyond sport and can offer self-improvement and confidence building,” said Craig Spence, Chief Brand and Communications Officer, IPC.
“As well as their sporting achievements, Paralympic athletes have outstanding stories of resilience, tackling difficult situations and positivity. We also believe their stories are stronger and more meaningful than ever due to the heightened anxiety around the COVID-19 pandemic. Without doubt they will shine a light on the issues facing persons with disabilities and help transform the narrative around disability.”
Katharina Wiehrdt, Global Olympic & Paralympic Program Manager, Allianz, said: “As a longstanding partner, Allianz continues to support the people, values and sense of community that brings together the Paralympic Movement. Together with the International Paralympic Committee, this new podcast series is a great opportunity to share these inspirational stories with an even wider audience.”
Spence added: “The support of Allianz has been essential in developing A Winning Mindset: Lessons From The Paralympics. They have been a fantastic supporter of Paralympic sport and our Chasing Greatness campaign with them over the last year, where we delved into the lives of Paralympians, was the catalyst for the podcast. It was clear there were rich issues-filled themes to explore with Para athletes. We are excited about the prospect of the Allianz employees asking questions of our athletes and learning more about the Paralympic Movement.”
The weekly podcasts debut on Friday 28 August on all the major podcast platforms and will run as an initial series of 20 episodes until early 2021. Several podcasts over the series will feature questions asked by Allianz employees.
