Isotonic sports drink iPro Sport has linked up with online sports communications platform, Teamer, in a five-figure deal.
Teamer – shortlisted for Digital Platform of the Year at the BT Sport Industry Awards 2015 – is used by two million users worldwide, half of which in the UK.
The platform offers digital access to a range of sports for players, coaches, referees and parents of children from grassroots backgrounds.
Focussing initially on a football campaign, iPro Sport will be positioned via Teamer’s website, app, team invitations and email newsletters.
Cormac Doyle, business development manager UK&I at Teamer, commented: “We at Teamer are very much aware of the importance of hydration for maximising sporting performance. We are delighted to be working with iPro Sport to launch its products amongst the largest sports participation community in the UK.”
Lisa Marraffa, marketing director at iPro Sport, added: “iPro Sport has made a number of inroads with clubs within the sports sector but our link up with Teamer allows us to inform grassroots players of our hydration message.
“Rehydration is key when it comes to physical exercise in any form, so we are looking forward to supporting the participants of Teamer.”