Irb Awards Rwc 2011 Hospitality
A joint venture between Sodexho Prestige and the Mike Burton Group has won the contract from the International Rugby Board to market the corporate hospitality and travel programmes for the 2011 Rugby World Cup in New Zealand.
The joint venture, Rugby Travel & Hospitality ’07 Limited (RTH), successfully managed the hospitality and travel programmes for this year’s Rugby World Cup in France and were re-appointed by the International Rugby Board after a competitive tender process.
In 2008 RTH will establish offices in New Zealand, in order that the development and management of the travel and hospitality programmes will be properly and professionally managed.
The Rugby World Cup is considered the third most important sporting event in the world after the Olympics and the FIFA World Cup. It is watched by more than 4bn people around the world, and attracts over 2m spectators.
