Irb Reveals Plans For World Rugby Rebrand
The International Rugby Board (IRB) has announced it will undergo a second name change in 16 years from November when it will formally become known as World Rugby, as part of a global rebranding programme.
The sport’s governing body confirmed on Thursday that the new brand, including a revised logo, will be launched at the IRB World Rugby Conference and Exhibition in London, with the new name taking effect from 19th November.
Growth in player numbers and expansion into new markets as well as the sport’s reintroduction to the Olympic Games in 2016 had prompted the decision to rebrand itself, according to the IRB.
IRB chairman Bernard Lapasset said in a statement: ‘We are committed to furthering that growth beyond our traditional family and fan base with a public that expects to be entertained, informed and interacted with. This move is more than just a name change, it is a mission statement.’
The branding for the sport’s global showpiece, the Rugby World Cup will remain in place until after next year’s event in England.
The organisation last changed its name in 1998 when it became the IRB, after spending over 100 years as the International Rugby Football Board.
Founded in 1886 by the Ireland, Scotland and Wales rugby unions, England joined in 1890.
