Ireland Rugby Secures Vodafone Deal

The Irish Rugby Football Union (IRFU) has agreed a new four-year partnership with Vodafone Ireland, who will become the governing body’s official telecoms partner.

Vodafone replaces rivals 3 Ireland, which ended its deal four years early.

As part of the agreement, the national side will carry the mobile provider’s logo on their shirts, starting with the upcoming tour to South Africa in June, which begins on 11th June in Cape Town. 

The announcement was timed to coincide with the launch of the new national team jersey.

According to the Irish Times, the deal could be worth as much as €15 million over the four-year period. 

Speaking at the launch, Vodafone Ireland chief executive Anne O’Leary said: “We at Vodafone Ireland are very proud to partner with the IRFU for what promises to be an extremely exciting sponsorship.

“This four-year partnership with the IRFU will take us up to and beyond the 2019 Rugby World Cup in Japan.”