The British Horseracing Authority (BHA) and the Jockey Club have agreed sponsorship deals with Irish gaming company SeanieMac and its affiliated betting company Apollobet UK.
The pair will become an Authorised Betting Partner (ABP) of British Racing, joining the likes of Betfair, BetVictor, bet365 and 32Red.
Under its agreement with The Jockey Club, the companies will sponsor over 40 events in the coming months.
SeanieMac chief executive officer Shane O’Driscoll said: “After two years since launching our first betting website, we a have set 2016 to achieve some major milestones in launching a new platform, securing key sponsorships and aggressively growing our business.
“As soon as we file our audited financials for 2015, we will be providing updates and projections for 2016. We think it will be a truly groundbreaking year for us.”
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