Italy Signs Puma Deal Ahead Of England Game

The Italian Football Federation (FIGC) has extended its equipment and licensing deal with Puma through until the next decade, as the national team prepares to take on England on Tuesday evening in Turin.

The new agreement sees Puma – who has been a partner since 2003 – remain the official technical supplier of all associated FIGC teams, whilst also acquiring additional global marketing rights.

Additionally, the brand remains the exclusive master licensee of the body, with responsibility for managing the entire global licensing portfolio of FIGC assets.

Financial terms of the deal have not been released, but a statement confirming the agreement said the contract “will entail shared marketing investment allocated to core areas of focus within the FIGC programme including youth development, women’s football, countering racism and the internationalisation of the FIGC brand.”

Puma chief executive Björn Gulden, said: “Extending this long standing partnership with the FIGC is extremely important to Puma and is another key step towards our goal to become the ‘fastest sport brand in the world’.

“The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support.” 

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