ITF Extends Agreement With Sportradar
The International Tennis Federation (ITF) has announced its agreement with Swiss-based company Sportradar AG for ITF official data has been extended for an additional five years through 2021.
Under the terms of the new deal, Sportradar, a sports data and digital content provider, will continue as the ITF’s official data rights partner for the ITF Pro Circuit, Davis Cup and Fed Cup by BNP Paribas.
The recent launch of the ITF Pro Circuit app is just one of the joint initiatives of the ITF and Sportradar, allowing fans to closely follow Pro Circuit events around the world through live scoring information and live streaming.
Sportradar will also increase the live streaming coverage together with the ITF’s National Federations.
ITF president David Haggerty said: “Sportradar AG has been an excellent partner for the ITF, allowing us to increase the fan base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas. We have worked together extremely well since our partnership began four years ago, and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions.”
Sportradar CEO Carsten Koerl said: “We are very pleased to continue our partnership with the ITF. The last four years have been incredibly fruitful: we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products. I am excited about the coming years which will see us develop even more outstanding solutions maximising the live data, video coverage and digital services for tennis enthusiasts all around the world.”
