ITF Signs Betway Deal
Betway has signed as sponsor of the Davis Cup and Fed Cup international tennis competitions.
The deal follows renewed agreements signed by Davis and Fed Cup rights holder, the International Tennis Federation (ITF) with Adecco and Rolex.
The online gaming company’s deal of both the men’s and women’s team competitions will run for three years until 2018.
Betway will receive branding on court at all top-tier World Group Davis Cup and Fed Cup ties, taking a second tier position at the ITF, underneath BNP Paribas and alongside Rolex, Adecco and NH Hotels.
Currently, the company are main shirt sponsor of Premier League side West Ham United and has operating licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.
“The ITF welcomes Betway to our family of sponsors,” said ITF president David Haggerty.
“Betway is a well respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean.”
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