ITV And Moët Toast Major Tennis Deals
ITV has secured broadcast rights to the French Open, while the ATP and Moët & Chandon have announced a three-year agreement that brings Moët & Chandon on board as the official champagne of the ATP World Tour.
ITV has secured the UK free-to-air broadcast rights to Roland-Garros from 2012. The three-year deal will see ITV1 screen the men’s and women’s finals as well as two other matches, while ITV4 and the UTV website will screen much of the rest of the competition live, as well as highlights shows.
Moët & Chandon, meanwhile, will become a global sponsor of the ATP World Tour, a gold sponsor of the Barclays ATP World Tour Finals at The O2 in London, and the official presenting sponsor of the annual ATP World Tour Awards. In addition, Moët & Chandon will sponsor a new exclusive red carpet charity gala to kick off the ATP’s crown jewel event in London, hosted by Great Ormond Street Hospital Children’s Charity on 17th November at Battersea Power Station.
Adam Helfant, ATP executive chairman and president, said: ‘We happily welcome Moët & Chandon as the new official champagne of the ATP World Tour and Barclays ATP World Tour Finals. Moët & Chandon is a global luxury brand that fits perfectly with the game of tennis. We look forward to celebrating many great moments together and raising money for an important cause this November.’
