ITV Apologises After Wc Advert Blunder

Broadcaster ITV has been forced to issue an apology after fans watching the England World Cup match on its High Definition service missed England’s goal and were instead shown a Hyundai advert.

The match against United States was interrupted by the advert when the game was still a scoreless draw and when the game was bought back onto the screen it was already 1-0 to England.

Reports suggest that the blunder caused more than a million fans in the UK to miss Steven Gerrard’s opening goal.

Presenter Adrian Chiles apologised on air for the interruption in the HD coverage.

The technical glitch was a repeat of last year when ITV viewers missed Everton’s winning goal against Liverpool during an FA Cup match.