ITV Names Rugby World Cup Sponsors
ITV has unveiled EDF Energy and Peugeot as joint broadcast sponsors of the
network’s coverage of the IRB Rugby World Cup 2007.
EDF Energy and Peugeot, both worldwide sponsorship partners of the Rugby
World Cup, will be ITV’s exclusive joint broadcast, online and for the first
time interactive sponsors.
The fully integrated package includes sponsorship of all live coverage and
tournament highlights across ITV’s channels. The deal also includes exclusive
sponsorship of ITV’s Rugby World Cup website and branding on all marketing.
The Rugby World Cup 2007 takes place in France, kicking off on 7th September
at the Stade de France in Paris, and continues until October 20th when the final
takes place at the same location.
ITV holds the exclusive UK television rights to the tournament and will
broadcast live coverage from every one of the 48 matches in addition to
highlights and preview programming and online and interactive content.
The deal was negotiated by Kevin Giles at ITV Customer Relations while
Sponsorship Media acted for EDF Energy and OMD Fuse for Peugeot.
