ITV Retains Rugby World Cup Rights

29 Jul 2010 | sigadmin

Share on

ITV has been awarded the UK broadcast rights for the Rugby World Cup 2011 in New Zealand and 2015 in England.

The announcement means the broadcaster retains the rights follows a rigorous process managed by RWCL’s commercial agents IMG throughout June and July during which five parties submitted bids in response to the tender and subsequent shortlist process for the UK broadcast rights.

Under the terms of the new deal, ITV will broadcast live coverage of every match from the 2011 and 2015 tournaments.

All matches will also be shown online at ITV.com with the deal also encompassing highlights and clips packages on television, online and mobile.

ITV has a long association with the Rugby World Cup, having broadcast every tournament since 1991.

A UK audience of 15m watched on ITV1 as Jonny Wilkinson’s dramatic extra-time drop goal secured England the Webb Elllis Cup in 2003.

The Rugby World Cup 2011kicks off in New Zealand on 9th September.