ITV Reveals New Europa League Deal
ITV has announced a new broadcast rights partnership with the UEFA Europa League for the next three years – under the agreement the broadcaster will have the first and second pick of matches from the competition.
The new rights agreement, which will run from the 2012/13 season to 2014/15, ITV will broadcast two matches throughout each match week, as well as a highlights programme.
August’s Europa League tie between Hearts and Tottenham Hotspur peaked at 1.9m viewers.
Niall Sloane, ITV Controller of Sport said: ‘There is great demand from UK viewers to watch domestic teams performing on the European stage and I’m delighted that ITV is extending its long and successful relationship with UEFA to broadcast the top pick games from throughout the competition.’
Meanwhile, ESPN has also extended and expanded its rights for coverage of the UEFA Europa League after securing live, multi-platform rights for up to 176 matches from the tournament.
ESPN will remain the exclusive UK pay television partner of the competition, bringing viewers at least two live televised matches during each match week, with further coverage details to be announced at a later date.
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