Jabra To Provide Triathlon Heartbeat

The International Triathlon Union has announced a new deal with sports audio producer Jabra to join the 2015 ITU World Triathlon Series as a global partner, with the Vitality World Triathlon London reported as “a key event within the partnership”.

The announcement follows the recent introduction of the Jabra Sport Pulse Wireless, the first Dolby-enhanced wireless earbuds with a built-in heart rate monitor.

The Sport Pulse also provides real-time in-ear coaching through the integration with their Jabra Sports Life app.

ITU president and IOC member Marisol Casado, said: “Not only are Jabra’s unique earbuds aptly designed for the active, early adaptive triathlon demographic, the company’s message to improve your performance with hard work and preparation resonates strongly with ITU’s core values.”

Entering its seventh year in 2015, the ITU World Triathlon Series will showcase ten events, including a debut in the Middle East with Abu Dhabi set to open the season 6^th and 7^th March. Each event will feature elite races that offer Olympic qualifying points en route to the 2016 Olympic Games.

Each stage will also offer mass participation races, enabling participation from everyday triathletes on a global scale, with the elite races broadcast internationally, as well as streamed online.

Jabra will activate at seven of the ten WTS races, running a series-long competition, offering participants a chance to win a trip and entry into the next event in the calendar.

Jonathan Pennington, Jabra brand director, commented: “Triathlon is the ultimate healthy lifestyle sport and the World Triathlon Series is the pinnacle circuit for the sport, offering both elite competition and mass participation races, which is a perfect match for Jabra.

“We believe in inspiring and enabling everyone to go out and beat their best, whatever their best is – whether it’s their first triathlon and the aim is to just finish or whether it is to shave seconds off that personal best. We couldn’t be more excited to be a partner for the 2015 Series, and further enhance our brand as a leader in sports audio solutions.”

Jabra will also host the official results at the majority of the events, including London.