Jacksonville Jaguars Appoints Mongoose

Mongoose Sports & Entertainment, the integrated sports and entertainment marketing agency, has announced the addition of the National Football League’s (NFL) Jacksonville Jaguars to its client roster.

Beginning May 2017, Mongoose will be the exclusive UK sponsorship agency supporting the Jaguars – the only NFL franchise committed to playing at least one home game in London every season until 2020 – becoming the UK capital’s ‘local’ NFL team.

The appointment comes ahead of the fifth consecutive year of the Jaguars’ appearance in the NFL’s International Series games in London, which this season will see four NFL games played in UK market, including a Jags’ home game versus the Baltimore Ravens at Wembley Stadium on 24^th September.

Hussain Naqi, Jacksonville Jaguars’ senior vice president and head of international development, said: “We are very much looking forward to working with Mongoose. We feel the expertise that Mongoose offers will help us establish robust commercial partnerships to deliver our ambition of not only an increased awareness of the Jacksonville Jaguars here in the UK, but also an increase in the number of people playing American Football in Britain.”

Chris O’Donoghue, CEO, Mongoose Sports & Entertainment added: “It is very exciting to welcome the Jacksonville Jaguars into the Mongoose family; this is a unique partnership and a privilege to be appointed as the sponsorship agency for the only NFL team committed to London. We cannot wait to work alongside the Jags to grow their fan base and ultimately deliver commercial return for them in the UK. Combining this with our sports and entertainment expertise and the teams’ passion for American sports, we are looking forward to creating, developing and delivering a truly unique sponsorship portfolio.”