Jaffa Cakes Strikes England Cricket Deal

Having conquered Australia in the recent one-day series, the England cricket
team has been handed another boost after agreeing a sponsorship with McVitie’s
Jaffa Cakes.

The United Biscuits-owned brand has agreed a deal to become the official
energy snack of the England cricket beginning with immediate effect.

The England and Wales Cricket Board logo will appear on-pack in stores across
the country including a promotion to meet a member of the England cricket team,
and win international tickets and merchandise.

The deal comes just a matter of weeks before the Cricket World Cup where
McVitie’s will also help on the preparation side assisting in diet and training
methods for the England team.