NFL franchise Jacksonville Jaguars, which pitches itself as the UK’s “home team” has agreed a new UK partnership with Western Union.
The money transfer brand becomes the Official Foreign Exchange Partner of the Jacksonville Jaguars in the UK market.
The move represents a further strengthening of the Jaguars’ presence in the UK, with Western Union set to support the franchise in managing its foreign exchange business.
Hussain Naqi, Senior Vice President International Development for the Jacksonville Jaguars, commented: “We are privileged to partner with a globally recognised brand such as Western Union. With the brand’s leading reputation in connecting family, friends and businesses across the world we are excited to build a partnership that allows us to enhance our international development.”
Kelly Flanagan, Chief Financial Officer for the Jacksonville Jaguars, added: “As we continue to grow our commercial presence in the UK, this partnership with Western Union will greatly benefit the franchise.
“The detailed market knowledge, competitive rates and smooth process that Western Union offers in managing our foreign exchange transactions will help drive efficiencies across the business.”
The partnership gives Western Union access to premium hospitality experiences at Jacksonville Jaguars games, including special events and memberships for the Jaguars exclusive Jags Black Business Community.
David Prendeville, Head of United Kingdom Foreign Exchange Services for Western Union Business Solutions, said: “Partnering with the Jacksonville Jaguars UK to become the Official Foreign Exchange Partner compliments our global brands and ability to connect people around the world.
“Western Union has a long history of innovation, collaboration and partnership, and we are delighted to support the Jaguars with our global payment and FX services as they continue to expand beyond Jacksonville and make London their second home.”
Western Union already serves as a partner to Fulham FC, which shares its owner, Shahid Khan, with the Jacksonville Jaguars.
The deal makes Western Union the only brand working across both of Khan’s sports properties in the UK.