Jaguar Adds LTA Deal To Sport Tie-ups
Jaguar continues to grow its portfolio of sport sponsorship having agreed a new partnership with The Lawn Tennis Association (LTA) to become the official vehicle supplier of British Tennis.
The partnership, which lasts for three years, will see Jaguar as an official supplier to the AEGON British Tennis Series as well as the AEGON GB Davis Cup Team.
To support their new involvement in tennis, Jaguar has also agreed to sponsor the AEGON Masters Tennis 2010 at the Royal Albert Hall which will feature players such as Tim Henman and Greg Rusedski.
The agreement with the LTA includes access to the National Tennis Centre which will provide an opportunity to support the ‘Jaguar Academy of Sport’ – a scheme which aims to recognise, celebrate and inspire the very best of young British sporting talent.
Jaguar will also receive a host of commercial rights at the LTA’s major grass court events in the Summer including the AEGON Championships at The Queen’s Club and their ATP and WTA events in Birmingham and Eastbourne including exclusive opportunities to showcase the Jaguar range of XJ, XK and XF cars.
