Jaguar Land Rover Signs Ambassador

Jaguar Land Rover has announced its new global ambassador, Noodle, the Japanese guitarist and founder member of virtual British band Gorillaz.

Jaguar Land Rover, an investor in research and development and an automotive manufacturer also announced its commitment to addressing the skills gap that manufacturing, worldwide is facing.

Panasonic Jaguar racing, its Formula E team, will spearhead a campaign that will promote the role Formula E will play in developing the next generation of electric vehicle technology. Noodle will help to highlight the opportunities this gives young people to get involved.

According to Jaguar Land Rover, it plans on using its entry into Formula E to promote its “thought leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.”

Fiona Pargeter, global PR communications director, Jaguar Land Rover said: “By 2022 we’re facing a shortfall of 300,000 skilled engineers in the UK alone. It is our responsibility to change this future by inspiring young people.

“Yes we want to be successful on track, but Formula E can be a once in a generation opportunity to inspire the future generations of engineers. A global platform to inspire and attract young children to a career in innovation and engineering – through Panasonic Jaguar Racing’s partnership with Noodle we hope to inspire millions of young people to help invent the future.”

Talking about her new role as part of the @JaguarRacing team, Noodle said: “The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world.”