Jaguar Launches Wimbledon Partnership
British luxury and sports car manufacturer, Jaguar, has been announced as the official car of The Championships, Wimbledon.
As part of the launch Jaguar ambassador José Mourinho was given his first Wimbledon experience as part of a tour hosted by AELTC committee member and former British number one Tim Henman.
José meets Tim at Sport Industry TV.
The Chelsea boss commented: “Wimbledon is more than a Grand Slam. You have great tournaments, great matches, but Wimbledon is Wimbledon. The tradition, the history around this tournament is magnificent. There are some iconic moments in your sports history, and in football to play at Wembley is a special moment. It is similar to Wimbledon. The aura is very difficult to explain – you come in and you just feel it.”
Commenting on his favourite memory of the Wimbledon tennis championship, Mourinho added: “The one that I really felt was Andy Murray’s victory because it was very special for him. Winning Wimbledon is the same for all the players, but for a British player to win Wimbledon after so many years I felt so much emotion. I am not British, but on that day I felt like I was.”
As part of the deal, Jaguar and Land Rover will supply 170 luxury and high performance vehicles to support tournament operations. The new Jaguar XE and XF, as well as successful XF Sportbrake and XJ models will be seen in London at this year’s Championships.
Laura Schwab, UK marketing director at Jaguar Land Rover, said: “Wimbledon is a British icon, which is recognised globally as the pinnacle of international sport. There’s no other event like it.
“The tournament captures our imagination in different ways. For some it’s the feeling of summer, but for others it’s British sport at its best. We’re very excited to be working with the All England Lawn Tennis & Croquet Club to establish our new partnership and celebrate what makes Wimbledon so special.”
Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club commented: “When you talk about Wimbledon being a quintessential tournament and part of the British calendar, you can talk about Jaguar being a quintessentially, luxury British brand. I think they complement each other well.”
The Championships, Wimbledon 2015 runs from 29th June to 12th July 2015.
