Jaguar Signs Up Kyle Edmund
Kyle Edmund, British number one and Australian Open semi-finalist, has signed an endorsement deal with luxury and sports car manufacturer, Jaguar, to become the brand’s latest UK brand ambassador.
Jaguar, the official car to the All England Lawn Tennis Club (AELTC) is looking to reinforce the brand’s commitment within UK tennis and will work with Edmund on a number of projects in the build-up to The Championships, Wimbledon.
Edmund’s run at the 2018 Australian Open made him just the sixth British man in history to reach a semi-final of a grand slam. Edmund announced his latest partnership on his social media channels ahead of this week’s ATP tour event in Marrakech.
Excited to announce this one! I have joined the @JaguarUK team as their newest tennis ambassador.
I have loved Jaguar cars since I was little, so I am very pleased to be working with such an iconic British brand. #Jaguar #FTYPE #Spon pic.twitter.com/KeAMJkUbvi
— Kyle Edmund (@kyle8edmund) April 4, 2018
Kyle Edmund said: “I have always been passionate for cars and I am delighted to be associated with a British brand I admire and look forward to working together in the build-up to Wimbledon. Jaguar’s presence within tennis will provide me with the extra support I am looking for and I hope I can build on the success I had earlier in the year in Australia.”
Scott Dicken, Jaguar Land Rover global UK marketing director said: “We are excited to partner with Kyle as we head into Jaguar’s fourth season as the Official Car of The Championships, Wimbledon. Kyle is the current British Number 1 and a rising star within the tennis world. We look forward to being part of that journey and supporting him along the way.”
Jaguar is entering its fourth season as the official car of The Championships, Wimbledon which runs from Monday 2nd July to Sunday 15th July. Jaguar will supply 170 vehicles from its range, including the XE, XF, XJ and F-PACE as well as the new, all electric I-PACE driving over 30,000 journeys during the tournament.
