Jaguar Signs Three-year Edgbaston Deal

Established Test match venue Edgbaston Cricket Ground has announced that it has signed a three-year sponsorship deal with Jaguar.

As part of the deal, the car brand will become the official naming rights partner to the Test match ground’s premium hospitality lounge, The Jaguar Club, due to launch summer 2011.

The Edgbaston Ground is currently undergoing a £30m redevelopment programme comprising the construction of a new stand set to expand seating capacity to 25,000 and new conferencing and events facilities.

Due to open in July 2011, the new stand buildings will also include the premium 200 cover hospitality suite, The Jaguar Club.

A key aim of Edgbaston is to attract high profile international fixtures, such as last year’s Ashes Test, which saw the club generate record profits.